![]() Maddie Whitley: Well, it was during quarantine. How does that fit into your creativity and as a creative outlet? Margo Whitley: At the end of the day, it’s just an outlet for creativity and fun. And how people told us apart was how we expressed ourselves through our make-up and our look. For a while it was how we told each other apart. Because as trans women, especially very young trans women in Texas, feeling feminine, feeling pretty is really important to us and just made us feel good.Īnd then as our transitions progressed, as we got a little bit older, we started using beauty in a different way. Maddie Whitley: Yeah, right after coming out I think experimenting with make-up and style and beauty in general, was really important to us and it made us feel feminine and made us feel like women. Especially right after coming out, I remember the first thing I dove into was make-up. Not to say that women have to wear make-up, but it definitely helped our sense of femininity. Margo Whitley: It took us a minute to feel like we were like these cute little women. How do you use beauty to craft your identities? You said that you used to have different hairstyles and now you have very similar hair. ![]() It’s a very weird concept which we loved. We’ve never done anything quite so creative and unique. So this was our first time really looking the same and looking at the photos even we struggled to tell who was who. ![]() Before this, she had white hair and I black hair. Maddie Whitley: This was our first shoot after getting matching hair. And we’ve had matching makeup but we’ve never done a real identical thing and when we saw the images back we were like ‘Wait who is that one?’ Margo Whitley: The shoot was really fun because we felt comfortable. They just started recording and I started making up these fun little stories that she and I were just giggling to. And so for one of the shots, they wanted me telling Margo a story. It was so obnoxious but I couldn’t stop saying it. Maddie Whitley: Margo and I came to set and for some reason, stuck in our heads in a loop all day long, was this phrase ‘strawberry shortcake.’ I don’t know why. How was your experience shooting these images? Now, alongside a series of images by photographer Charlotte Krieger with art direction from Alexandra Reghioua, we caught up with Maddie and Margo to chat TikTok, the future of beauty, and strawberry shortcake. What had started out as a “little after-school hobby” has accidentally turned into a full-fledged career that’s seen them walk for Burberry and Maison Margiela and feature in the campaign for Marc Jacobs’ Perfect fragrance. “That’s the best part, being able to help other people, even though it seems like what we’re doing is so silly and stupid,” Maddie says.īorn and raised in Texas, the 19-year-olds got out as soon as they could, moving to New York the day after graduation where they have fast made a name for themselves as models. The twin models and, increasingly, TikTok stars were initially surprised by the response they were getting to their videos which, as Margo puts it, mostly consists of “sitting there and looking bored.” But as their videos began to blow up over lockdown, they started getting messages from other young trans girls and gender non-conforming teens thanking them for inspiring them to feel more confident, to come out. “Just seeing us be comfortable creates a space that’s comfortable where you can inspire others to live their full, true authentic lives.” “I think we underestimated how helpful it was to just see trans people living,” says Margo Whitley on the impact her TikTok account, and that of her twin sister Maddie, has had.
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